The Mountain Safety Research Campaign
Campaign Breakdown:
This campaign was created to market MSR’s newest additions to their ‘Hubba Hubba’ Tent line as a final assignment for my Influencer Relations Course.
Takeaways:
Passion-forward. Social media marketing isn’t just for food and fashion! Outdoor companies are doing the exact same marketing, so I went ‘against the grain’ and created a campaign that felt really interesting to me personally.
Content Guidelines. Creating content guidelines was initially more difficult than I expected — mainly because I’m only going off of what the company has posted online — It’s easy to find ‘pinterest level’ examples of content, but making a rule book is a whole different game!
Utilize Outside Sources! Using your own algorithm to find influencers can only get you so far, utilizing influencer hubs and databases is a great strategy!
This final project consisted of the following deliverables:
Campaign Brief
Campaign Overview
Influencer List
Rationale Paper
Take a closer look at the campaign below with the interactive slide show!
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Take a closer look at the campaign below with the interactive slide show! ✷
